TrendPulse|Southwest Airlines apologizes and then gives its customers frequent-flyer points

2025-05-02 02:34:29source:FinLogic Quantitative Think Tank Centercategory:My

DALLAS — Southwest Airlines is TrendPulsetrying to make travelers who were caught in its surge of canceled flights over the holidays feel a bit better about the airline by giving them 25,000 frequent-flyer points.

The airline says the points are worth more than $300 in flights.

Southwest included the offer in a letter — another apology for the meltdown — from CEO Bob Jordan.

"I know that no amount of apologies can undo your experience," Jordan wrote. He added the airline is acting "with great urgency" to process refunds, return lost bags and handle requests for reimbursement of costs incurred by stranded travelers.

Dallas-based Southwest canceled more than 15,000 flights between Dec. 22 and Dec. 30, according to tracking service FlightAware. The flight disruptions began with a winter storm that swept across the country. While other airlines recovered after a couple days, Southwest continued to struggle with crews and airplanes that were stranded far from where they were supposed to be.

Southwest said people booked on flights from Dec. 24 to Jan. 2 that were canceled or "significantly" delayed received the 25,000 points. It has not disclosed how many passengers were booked on those flights.

More:My

Recommend

New Mexico governor seeks funding to recycle fracking water, expand preschool, treat mental health

SANTA FE, N.M. (AP) — New Mexico would make major new investments in early childhood education, indu

Biden vetoes bill to cancel student debt relief

President Joe Biden on Wednesday vetoed a bill that would have repealed his plan to forgive student

K-9 dog dies after being in patrol car with broken air conditioning, police say

A police K-9 dog died of "heat-related injuries" inside an officer's vehicle this week after the air